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Okanagan-Taste

Wine industry has right spirit

Spirited industries giving back

In spite of world events, there is activity in the wine and libations industries, and not only is it Easter this weekend, April is B.C. Wine Month.

Stocking up the cellar may not be top of mind, and maybe you’ve already exhausted the emergency chocolate you keep stashed behind the baking soda in the pantry, but there are safe ways to purchase while also giving back.

Most (perhaps all, if they didn’t sell out before the world changed), wineries have put measures in place to keep your wine supply in check, from curbside pick-up to online shopping to free shipping right to your door (check for codes you may need at online checkout).

A number of businesses from wine and beyond are “shipping for a cause” to support the B.C. Hospitality Foundation. With each online order (minimum four bottes), Township 7 (both Penticton and Langley), will donate $10 to the Foundation.

Rust Wine near Oliver is donating $5 for every magnum sold of its 2019 Gamay Noir, now available in a six-pack.

Summerhill and Corcelettes wineries are donating $1 per bottle purchased as well.

Foxtrot is donating 10% of its online sales to support restaurant workers.

The Drinks List liquor agency is partnering with several B.C. wineries, cideries, breweries, and distilleries to help support the Foundation: for every case of wine, beer, and cider sold to restaurants, the program partners will donate funds to organizations that support hospitality workers in need.

A $12-donation will be made for each case of wine shipped to restaurants, as well as a $6 donation for each case of cider or beer.

The initiative will continue for as long as dining room restrictions are in place.

Blue Grouse Winery in the Cowichan Valley is donating $1 from every bottle sold to the Nourish Cowichan Society, a charity that provides nutritious breakfasts to school children, with the owners matching donations.

Vanessa Vineyard in the Similkameen has already donated 100 meals to Meals on Wheels, and will donate two more meals for every six bottles purchased.

And you likely have seen stories about the distillery industry stepping up to produce hand sanitizer:

  • Legend Distilling in Naramata
  • Alchemist in Summerland
  • Dubh Glas in Oliver
  • Okanagan Spirits in Vernon
  • Okanagan Crush Pad in Summerland.

Prioritizing the need for medical services, check online or give your favourite distillery a call to see if you can purchase a bottle, often by donation.

And with Easter this weekend and grocery shopping a bit challenging, consider going with a takeout or delivery option from your favourite spot.

Ask if they have a special Easter menu, and don’t forget to order bottle of B.C. wine to pair with it.

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.



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About the Author

A creative thinker with more than two decades of experience in communications, Allison is an early adopter of social and digital media, bringing years of work in traditional media to the new frontier of digital engagement marketing through her company, All She Wrote.

She is the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.

Allison has amassed a following on multiple social networks of more than 30,000, frequently writes and about social media, food and libations as well as travel and events, and through her networks, she led a successful bid to bring the Wine Bloggers Conference to Penticton in June 2013, one of the largest social media wine events in the world, generating 31 million social media impressions, $1 million in earned media, and an estimated ongoing economic impact of $2 million.

In 2014, she held the first Canadian Wine Tourism Summit to spark conversation about the potential for wine tourism in Canada as a year-round economic driver.

Allison contributes epicurean content to several publications, has been a judge for several wine and food competitions, and has earned her advanced certificate from the Wine and Spirit Education Trust.

In her spare time, she has deep, meaningful conversations with her cats.

She can be reached at [email protected]



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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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