Straight-roll joint pioneers

Photo: Redecan

Millions of Redees have rolled off the production line and into the hands of cannabis customers.

Manufacturing cigarette-style joints isn’t as easy as you might think.

It took cannabis producer Redecan two years of R&D to create the process of manufacturing their highly popular straight-rolled joints — and even longer to really nail it.

“I remember when I transitioned from tobacco to cannabis, I was a little bit naïve,” says Redecan co-founder Will Montour in an interview with the oz. “The first thing I thought was, ‘OK, we’re going to throw some cannabis into this machine and we’re going to get joints.’'"

The 10-packs of tight little joints with cardboard filters are unique in the Canadian cannabis market; all others are cone shaped.

Redees have steadily increased in popularity to become the bestselling pre-roll, with millions manufactured to date.

“It is interesting and people wonder how and why we’re the only ones on the market with them,” he says. “That I don’t have an absolute answer for.”

However, his best guess is Redecan’s ownership team, made up of the Montour, Redekop, and Hill families.

They have lots of experience both manufacturing tobacco products and cultivating cannabis.

The Redee, they say, is the perfect marriage of the two.

As for how they’re made, Montour is reluctant to go into details about exactly what happens in their Ontario manufacturing facility, located in the Niagara Region.

“We have a retrofitted cigarette roller,” he says. “That’s no secret. That is the only way you’re going to get that signature straight-rolled joint with the filter applied.”

But some parts of the process are proprietary.

Montour says people have been trying to figure out how they’re manufacturing Redees. As of yet, there is nothing close.

THC BioMed announced the production and shipment of the first ever filtered joints, made using a cigarette machine at their Kelowna facility. However, there is no sign of them being carried yet in any stores.

While others play catch up, Redecan has packed their joints with Outlaw, Cold Creek Kush, Wappa, God Bud, and Shishkaberry strains.

They’ve also continued to hone the process.

“We’ve completely perfected the weight of the joint, the draw of the joint; what you’re getting every time is consistency, a smooth burn, a nice clean burn,” he says.

In return, sales are going through the roof, he says.

“It’s finally getting some of the recognition it deserves.”

Redecan has launched a campaign to promote the Redee, called “A Perfect 10”— as that’s how many come in a pack.

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This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.