Canadian department store Zellers hopes to make a comeback next year, a decade after the discount chain shuttered most of its locations.
Hudson’s Bay Co. said Zellers will debut a new e-commerce website and expand its brick-and-mortar footprint within select Hudson's Bay department stores across the country in early 2023.
The company said the relaunched Zellers will offer "a digital-first shopping journey that taps into the nostalgia of the brand."
The return of Zellers comes as soaring inflation drives consumers to discount retailers in search of lower prices and fierce competition from existing stores like Walmart and Dollarama.
It also comes amid an ongoing lawsuit over a Quebec family's use of the Zellers brand.
The Moniz family is behind various recent trademark applications and corporate registries, including Zellers Inc., Zellers Convenience Store Inc. and Zellers Restaurant Inc.
In a statement of claim filed last fall, HBC accused the Moniz family of trademark infringement, depreciation of goodwill and so-called passing off — the deceptive marketing or misrepresentation of goods.
The Zellers department store was founded in 1931 and acquired by HBC in 1978.
Have an opinion? Send it to [email protected]