Incumbent mayor Colin Basran again out raised, and outspent his competition in the run up to the Oct. 15 municipal election.
But, unlike his previous two campaigns, it wasn't enough to win re-election.
Financial information released Thursday by Elections BC shows Basran raised, and spent $98,150 on his failed bid at re-election while Tom Dyas, who easily won the mayors chair raised $75,559 and spent a little more than $93,000.
Documents show Basran spent most of his funds on social media. He spent $42,000 on various social media campaigns, split evenly between the election period and campaign period.
He spent $16,500 of that on Facebook ads during the campaign period between Sept. 16 and Oct. 15, easily the most of any of the candidates. Another $36,500 was spent on professional services.
Basran received contributions from 98 people, including 97 of more than $100. Of those, 70 came from people who donated $1,200 or more.
His declaration included five donations of $1,200 each from people from Alberta. Those contributions were prohibited because they were from out of province and paperwork shows those funds were returned.
The contribution limit was set at $1,250. Candidates were allowed to self-contribute twice that amount.
Dyas on the other hand spent most of his money ($32,000) on campaign signs.
He spent $12,000 on promotional materials and nearly $9,000 on radio ads, while only dropping $204.88 on social media.
Dyas received 98 contributions, 42 of which were $1,200 or more.
He did self-fund his campaign with the maximum $2,500.
Third place finisher David Habib raised, and spent a little more than $35,000 on his campaign.
He spent $16,600 on signs and $15,000 on promotional materials.
Interestingly, one of his supporters was Amit Chopra, the Surrey-based owner of the notorious drug house on Nickel Road that Habib very publicly helped clear out. Chopra made the maximum contribution.
Ron Cannan, the top vote getter among those running for a council seat, was also the top spender. He raised and spent $29,870. Loyal Wooldridge spent $26,853.