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In response to the BCHL's delayed season due to COVID-19, Shaw Communications, the BCHL and its 17 Canadian teams have joined together to build a new fundraising initiative to help local charities — Brighter Communities.
The text-to-donate initiative is set up to support 17 charitable organizations across B.C. that are facing challenges brought on by the pandemic. With COVID-19-related restrictions in place for almost a year, the fundraiser wants to see the support the charities need with the increases in demand but considerable declines in donations.
From now until May 31, 2021, people are encouraged to text-to-donate to support the selected charities that are working hard to support children and youth in local B.C. communities.
Shaw will match every donation dollar-for-dollar, up to a total of $3,000 per charity – doubling the amount raised for each charity.
“The non-profit sector has faced immense challenges over this past year. More Canadians are using their services, while resources that organizations need to continue their essential work in the community are more strained than ever,” Dave Cannon, the executive director for business development with the BCHL said.
“With our partners at Shaw, we wanted to do our part to bring the community together to support these organizations. The Brighter Communities powered by Shaw initiative is a quick and easy way for British Columbians to support and help build better communities for children and youth to live, learn, and play. “
Each of the 17 Canadian BCHL teams has partnered with a charity in their community, allowing people to make a $10 donation by texting the charity’s unique code to 41010. A list of the teams, their chosen charities and respective codes can be found online at bchl.ca/shaw
The Penticton Vees have chosen to partner with the OSNS Child and Youth Development Centre.
For further information on Brighter Communities powered by Shaw please visit shaw.ca/corporate/community/investment/ and for more information on the text-to-donate initiative please visit bchl.ca/shaw
