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My name is not Elaine
Tourism Kamloops is taking its Luv'n the Loops campaign to a new place — online.
Staff launched the initiative last year, with bus trips around the city. Locals were taken on day-long adventures to surprise locations with a touristy edge.
Luv'n the Loops 2.0 is a re-imagination of that, the organization states in a press release.
It works through a digital passport, with discounts and other incentives to entice locals to explore their own backyard.
"Our hope is the digital passport will encourage our residents to not only support Kamloops tourism-related businesses in a year that has been severely impacted by COVID-19 and its imposed travel restrictions, but to also share their experiences with friends, family and neighbours," spokesperson Monica Dickinson says in the release.
To participate, visit luvntheloops.com. You'll have to create an account to get the deals and digital stamps.
"Elevating resident advocacy and ambassadorship has been a priority for Tourism Kamloops," adds Dickinson. "The Luv’n the Loops digital passport is a great way to continue to connect Kamloopsians with our tourism experiences in addition to supporting Kamloops businesses."
Luv'n the Loops is back for its 2nd year with a digital twist. The Luv'n the Loops Passport is a digital platform for Kamloopsians to explore tourism experiences with discounts & incentives.
— Tourism Kamloops (@TourismKamloops) July 9, 2020
Read More ? https://t.co/hhp1QkuiDK#ykastrong #Kamloops #BCTourismCounts #KamloopsNice pic.twitter.com/dLzhBCmUcN
