Chances Kelowna to pilot PlayNow.com sports betting

Photo: Castanet Staff

Just in time for this weekend’s Super Bowl, Chances Kelowna is the first casino in B.C. to launch PlayNow.com "sports betting concepts."

The move, starting Friday, comes following the legalization of single-game sports betting in Canada last year.

“This marks the first step in testing how PlayNow.com, B.C.’s local sportsbook, can be implemented at land-based locations,” says Dan Beebe, BCLC Interim Chief Operating Officer. “This pilot will help BCLC to understand the preferences of sports bettors, and help inform future experiences and programs to help support safe, positive play.”

As part of the pilot, live sports-betting odds, information about PlayNow.com sports-betting promotions, and healthy-play tips will be displayed across a digital screen at Chances Kelowna and 12 participating bars and pubs in the province.

PlayNow.com players at these participating locations can also enjoy a $10 free-bet voucher for PlayNow.com sports betting by using their mobile device and scanning a QR code.

Unlike other gambling websites, revenue generated by PlayNow.com goes back to British Columbians by supporting important societal investments like healthcare, education and community programs.