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Re.: Canada may retaliate (Castanet, Nov. 25)
Regarding the latest softwood tariffs, the Canadian government does not understand that the American government makesmost of their decisions relating to Canadian trade and exports based on Americans’ perception of Canada as a whole.
It is basic salesmanship 101 and to close the sale.
You have to understand your customers point of view and focus on who makes the decisions.
Mark Coleman, West Kelowna
