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My name is not Elaine
Whether you’re a fermenter, brewer, or distiller, Fortify is for you
For the second year, Penticton will host a conference aimed at those in the business of creating products,
by-products, even business products related to brewing, fermenting, and distilling.
Fortify is a one-day conference and trade show for those in the drinks business, featuring presentations from industry professionals and experts on topics ranging from human resources, marketing and sales, finance, and much more.
“Building on the success and feedback from the first Fortify last year, our second event once again brings together those who produce craft beer, ciders, wine, or spirits for a day of education, collaboration, and networking,” said Sandra Oldfield of Elysian Project, co-founder of the conference.
Speakers include experts in the fields of digital marketing, employee management and retention, finance, as well as a series of quick “lightening talks” on innovative solutions for common challenges.
Why should you go?
On top of the professional development aspect, it’s an end-of-harvest opportunity to network with colleagues after you’ve probably had your head buried in production all autumn, or running your feet off in the tasting room or shop all summer.
There may have been ideas that popped into your head that you promised yourself you’d look into when things slowed down. Or someone you meant to meet with to discuss a collaboration.
Do that at Fortify at the packed trade show of several dozen exhibitors, over the coffee breaks or lunch (both included), or at the evening social event at Cannery Brewing.
Fortify was established to fill a need across industries for education, training and network opportunities to help B.C.’s breweries, wineries, distilleries, and cideries affordably access business supports and tools.
The Nov. 19 event, at the Penticton Lakeside Resort and Conference Centre, is co-ordinated by the Business Alliance for Artisan Fermenters and Distillers and builds on the popular Wine Industry Roundtable previously hosted by MNP LLP and Farm Credit Canada.
More details and registration can be found here: https://fortifyconference.ca/.
UPCOMING EVENTS
Nov. 7, Kelowna: The Okanagan’s top bartenders compete in the Okanagan Spirits Craft Distillery Mixoff.
Nov. 12 and 16, West Kelowna: Off The Grid Organic Winery hosts Wine 101.
Nov. 14, Penticton: Head to the VQA Wine Info Centre for Sipping History and learn more about the history of B.C. wine.
Nov. 16-17, Okanagan Falls: The wineries of Okanagan Falls host their annual Holiday Cheer weekend of open houses.
Nov. 16-17, Okanagan Falls: Blue Mountain hosts its Sparking + Fire open house. Enjoy live music, tasty treats, and wine by the fire. Admission by donation to the Okanagan Falls Elementary School.
Nov. 16, West Kelowna: The annual Sugar Plum Fair takes place at Quails’ Gate.
Nov. 23, Oliver: Take in the Okanagan Cheese Festival at Oliver Eats.
Nov. 22-24, Oliver and Osoyoos: The wineries of Oliver and Osoyoos celebrate Winter in Wine Country with a variety of activities.
Through Dec.21, West Kelowna: Culinary classes are now on at Mission Hill on a variety of topics and dates.
This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.
