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Okanagan-Taste

The rise of sourdough

What’s with all the sourdough?

I noticed a trend, you’ve probably noticed it too, or have been part of it. In these times of self-isolation, we are baking up a storm.

And we’ve gone nutty for sourdough. 

I wondered why. Not being a baker myself, though I recently made an amazing cornbread, I asked a few foodie friends for their thoughts. Why sourdough? Here are there observations.

Kristin Peturson-Laprise, who together with her partner Martin Laprise, runs The Chef Instead in West Kelowna, and was the supplier of cornmeal for my cornbread: “In my humble opinion the boom in baking sourdough has to do with a few things. People are looking for something to do, especially a task that makes us feel like we accomplished something at the end, and baking sourdough bread takes time. I’m sure it was at the top of lots of lists for ‘what I’ll do when I have more time.’ Now many of us have plenty of it.”

Angie Quaale, owner of Well-Seasoned, a gourmet food store in Langley, who has been giving away yeast as stores run out including to my mom for UBC cinnamon buns: “Fresh baked bread, actually anything freshly baked and homemade is just plain comforting for so many people. It takes people in their minds and hearts back to a simpler time and let’s face it carbs are delicious. I think sourdough has always had a cult following, people have always wanted to try making their own.”

Jason Whitfield, pastry chef for RauDZ Creative Concepts restaurants in the Okanagan, including the Okanagan Table in Kelowna that is currently offering online orders for a variety of gourmet treats: “The sourdough craze is really all about ‘time and structure.’  We have the time now, and caring for our sourdough gives us some structure to our day. You need to get up, and is it bubbling? Does it need to be fed? Then feeding it, does it need to be halved and discarded? What to do with the discard? Time to make more bread.”

Jennifer Cockrall-King, author of Food Artisans of the Okanagan, co-author of tawâw with Shane M Chartrand, and faculty member of the Pandemic University of Writing (who recently recreated the Denny’s Super Bird for me, on her own sourdough): “It was lurking as an Instagram trend, but suddenly it was every third post in my feed. Perfect round loaves, side-lit on a linen tea towel. I know that it’s a very human thing to go back to cooking in times of stress, and comfort food is always a fallback. And many of us want to be of service, to feed people. But it was almost like… if you didn’t post a photo of your sourdough loaf, did you even ‘pandemic’?” 

The smell of fresh bread is comforting. Kneading dough can be meditative. I’m grateful that the current barter system – bread traded for a bottle of wine, or locally-made lollipops, or even an organic avocado – saves me from trying to sourdough myself.

This article is written by or on behalf of an outsourced columnist and does not necessarily reflect the views of Castanet.



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About the Author

A creative thinker with more than two decades of experience in communications, Allison is an early adopter of social and digital media, bringing years of work in traditional media to the new frontier of digital engagement marketing through her company, All She Wrote.

She is the winner of the Thompson Okanagan Tourism Association's 2011 and 2012 awards for Social Media Initiative, an International LERN award for marketing, and the 2014 Penticton Chamber of Commerce Business Excellence Award for Hospitality/Tourism.

Allison has amassed a following on multiple social networks of more than 30,000, frequently writes and about social media, food and libations as well as travel and events, and through her networks, she led a successful bid to bring the Wine Bloggers Conference to Penticton in June 2013, one of the largest social media wine events in the world, generating 31 million social media impressions, $1 million in earned media, and an estimated ongoing economic impact of $2 million.

In 2014, she held the first Canadian Wine Tourism Summit to spark conversation about the potential for wine tourism in Canada as a year-round economic driver.

Allison contributes epicurean content to several publications, has been a judge for several wine and food competitions, and has earned her advanced certificate from the Wine and Spirit Education Trust.

In her spare time, she has deep, meaningful conversations with her cats.

She can be reached at [email protected]



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The views expressed are strictly those of the author and not necessarily those of Castanet. Castanet does not warrant the contents.

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