Salmon Arm  

Shuswap Tourism seeks industry members for new advisory committee

Shuswap Tourism wants you

Shuswap Tourism wants you – to join its tourism advisory committee.

The tourism body reported a "tumultuous" 2021, but is looking to the future, seeking new volunteer industry members for a revitalized committee that "will help set the stage for the next five-year strategic plan."

Its annual review recaps challenging circumstances faced by the tourism sector, including the effects of the pandemic, wildfires, atmospheric rivers, and highway washouts.

Despite the obstacles, Shuswap Tourism ran six major marketing campaigns including the promotion of trails, a reconnecting with family campaign, marketing the BC Ale Trail, a Let’s Ride BC sledding promotion, and Get Into BC microsite partnership with Golden and Revelstoke to provide information regarding Trans-Canada Highway construction and closures.

The efforts produced more than eight million impressions on social media and other platforms.

In addition, the Shuswap ranked No. 99 in the world as a Most-Loved Destination based on the Tourism Sentiment Index.

Team leader Morgen Matheson says expressions of interest are being sought for the refreshed Shuswap Tourism Advisory Committee, which will include 10 members representing the region's tourism industry.

"We need to hear directly from those people working in the tourism sector, to ensure we can meet their needs and work to overcome challenges facing tourism operators," says Matheson. "We are looking for industry members who can share their expertise as we plan for the future."

Fill out an online expression of interest form available on the CSRD website. Deadline is Oct. 31.

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