Introducing, Friends of Felix - a Kelowna-based lifestyle clothing label on a mission to change the narrative around men’s mental health.

The purpose is all in the clothing. Through both personal experiences and those of others, founders Austin Penrose and Mahlon Head began to identify a common theme that men are generally not comfortable speaking about their emotions and mental hardship. By creating stylish and thought-provoking unisex clothing, their goal is to encourage men to have open and honest conversations about mental health.

What you may not know is that Friends of Felix has been around for almost a year, however under a different name. Trademark difficulties have caused a name change and rebrand, but their mission remains the same.

This young brand sells its high-quality threads online at friendoffelix.com. The first collection will be live and widely available on January 6, 2023, at friendsoffelix.com. By purchasing from FOF, you are directly making a positive impact. 10% of profits are donated to HeadsUpGuys, a Vancouver-based online resource that facilitates help for men battling depression.

Follow the brand on Facebook, Instagram, and TikTok @friendsoffelixbrand.